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Lazada’s ‘Shoppertainment’ offer bolsters PHL, Asean sales

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ELECTRONIC commerce (e-commerce) giant Lazada has proven effective its pioneering effort to bring entertainment to its trading business as it recorded over 5 million transactions during peak hours in the Philippines, or twice the number of visits to its portal on a normal day. Called “Shoppertainment,” this new concept of blending shopping and entertainment was […]

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